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2020中国邮政储蓄银行广西分行校招模拟练习(18)

2019-08-13 10:08:32   中公金融人网   来源: 广西中公银行招聘网
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【练习题】

What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.

There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.

Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.

In different cultures, different colors carry different meaning. Some colors may be connected with coldness in one culture and with warmth in another, some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.

Many companies have, over the year, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; the steering wheel in the Mercedes logo, for example, and airplane tail of Alitalia.

Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.

Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.

26. The passage supplied information that would answer which of the following question?

A. What attracts customers?

B. What’s in the image?

C. What’s in a logo?

D. None of above.

27. According to the passage, what can attract customer’s eyes?

A. Quality of the product.

B. The corporate identity.

C. Packaging images.

D. All of above.

28. ______ are used to show the ______ of the company.

A. Hair style and clothes; image

B. Hair style and clothes; corporate identity

C. Colors and symbols; culture and identity

D. Colors and symbols; taste and mission

29. The steering wheel in the Mercedes logo and the airplane tail of Alitalia are ______.

A. The examples of giving people idea of the products by using the images

B. The examples of logos which are emotive and can inspire loyalty

C. The examples of logos which fit in with contemporary design

D. None of above

30. You probably find a logo of a big company ______.

A. In the social media platform

B. On the letterheads and packages

C. Advertisements on TV

D. All of above

 

参考答案

26.【答案】C。解析:主旨题。本文开头提出吸引消费者的种种方面(the quality of a product, packaging, corporate identity),后面主要围绕其中的corporate identity(Logos角度)来展开,讲到了Logos often include a name or initials(第三段),logos包含的colors方面(第四段),还有logos要be original and to have impact and style(最后一段)。故C项最符合题意。

27.【答案】D。解析:细节题。根据第一段What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company. 可知,A、B、C均可吸引消费者的眼球,故答案选D。

28.【答案】C。解析:细节题。根据第三段第三句中的... just as different groups of young people express their identity through hairstyles and clothes. 可知hairstyles and clothes是不同的年轻人群体表达身份的一种方式,故排除A、B;同时根据该段第一、二句Logos are part of this image. They are symbols which often include a name or initials to identify a company. 可知logos是公司身份(identity)的symbols(象征),再根据第四段的内容可知,颜色也是。故答案选C。

29.【答案】A。解析:细节题。根据第五段最后一句话Some logos incorporate an idea of the product; the steering wheel in the Mercedes logo, for example, and airplane tail of Alitalia. 可知,奔驰Logo里的方向盘及意大利航空公司Alitalia的机尾设计都是体现了产品的想法,故答案选A。

30.【答案】D。解析:细节题。根据最后一段Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign. 可知A、B、C三项均为答案,故选D。


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